Can Starbucks Pull A Payments Pied Piper With Musical Mobile Money?

Starbucks is working with Spotify on a music deal, one where Starbucks customers will be able to easily download songs from the Starbucks playlist. Here’s the hook: It’s a backdoor route to more mobile payments.

Before you dismiss this as too bizarre to have any payments impact, music has had some surprising influences on retail purchases. To be precise, it’s not the music itself as much as allowing the shopper to be in control of the music.

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