{"id":4295,"date":"2018-11-07T20:31:17","date_gmt":"2018-11-08T01:31:17","guid":{"rendered":"https:\/\/www.paymentfacilitator.com\/?p=4295"},"modified":"2021-06-29T13:33:46","modified_gmt":"2021-06-29T13:33:46","slug":"should-you-become-a-pf-debaters-take-on-the-big-question-at-pf-world-2018","status":"publish","type":"post","link":"http:\/\/infinicept.com\/payment-facilitator\/business\/should-you-become-a-pf-debaters-take-on-the-big-question-at-pf-world-2018\/","title":{"rendered":"Should You Become a PF? Debaters Take on the Big Question at PF WORLD 2018"},"content":{"rendered":"<p><strong>This fall\u2019s PF WORLD 2018 event was intended to educate participants about the considerations behind becoming a payment facilitator and integrating payments into software platforms successfully.<\/strong><\/p>\n<p><strong>But perhaps the most anticipated session was The Great Debate, in which industry representatives tackled the most fundamental question: should you become a payment facilitator at all?<\/strong><\/p>\n<p>Mike Frank, head of business development, Integrated Payments, for Worldpay, represented the \u201cfor\u201d side of the argument, sharing his thoughts on why a company would want to become a PF. Ralph Dangelmaier, CEO of BlueSnap, opposed him with arguments against taking the PF role on.<\/p>\n<p>The session was moderated by Todd Ablowitz, CEO and founder of Infinicept and Double Diamond Group, and publisher of PaymentFacilitator.<\/p>\n<p>During the session, Frank pointed out that the payment facilitator model is creating benefits for merchants that traditional payment providers do not.<\/p>\n<p>Businesses that offer comprehensive solution sets for specific verticals \u2013 \u201cwhere you\u2019re able to create this holistic journey and approach for your downstream merchants\u201d \u2013 add value beyond what legacy provider can offer, he said.<\/p>\n<p>For his part, Dangelmaier argued that businesses are not always well-prepared \u2013 that they typically don\u2019t create \u201croad maps\u201d to becoming payment facilitators in the way they would plan development to their software platforms.<\/p>\n<p>According to Dangelmaier, many companies lack the expertise they need to properly manage risk and pay funds out to merchants.<\/p>\n<p><iframe loading=\"lazy\" title=\"PF WORLD 2018 The Great Debate\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dKs7dWsEa6s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u201cI run into very few ISVs that actually really understand payment facilitation,\u201d he said.<\/p>\n<p>Dangelmaier noted that \u2013 while it is true that companies that offer payments are seeing higher valuations when compared to other software companies \u2013 \u201cmy argument back is that I don\u2019t think people are really assessing the risk that you\u2019re taking with that extra higher valuation,\u201d he said.<\/p>\n<p>Frank noted that businesses that already have some knowledge of the financial services world will have an easier time transitioning to become a PF than those with no previous understanding.<\/p>\n<p>\u201cIt very much depends on where they are in that journey,\u201d he said.<\/p>\n<p>Frank also agreed with the conventional wisdom that businesses that become payment facilitators have more control over the customer experience.<\/p>\n<p>Regarding the role of companies such as Worldpay who work with payment facilitators, \u201cwe need to be the entity behind the scenes that is making your brand stand up,\u201d Frank said.<\/p>\n<p><em>Watch for additional insights from around the payment facilitator ecosystem as we continue to share video from PF WORLD 2018 in future weeks. <\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This fall\u2019s PF WORLD 2018 event was intended to educate participants about the considerations behind becoming a payment facilitator and integrating payments into software platforms successfully. But perhaps the most anticipated question was should you become a payment facilitator at all?<\/p>\n","protected":false},"author":7,"featured_media":3587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[2,3,6,8],"tags":[107,238,684,990],"class_list":["post-4295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-global","category-recent","category-technology","tag-bluesnap","tag-double-diamond-group","tag-pf-world-2018","tag-worldpay"],"acf":[],"_links":{"self":[{"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/posts\/4295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/comments?post=4295"}],"version-history":[{"count":1,"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/posts\/4295\/revisions"}],"predecessor-version":[{"id":7343,"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/posts\/4295\/revisions\/7343"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/media\/3587"}],"wp:attachment":[{"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/media?parent=4295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/categories?post=4295"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/tags?post=4295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}