{"id":4306,"date":"2018-11-14T21:28:17","date_gmt":"2018-11-14T21:28:17","guid":{"rendered":"https:\/\/www.paymentfacilitator.com\/?p=4306"},"modified":"2021-06-15T15:16:46","modified_gmt":"2021-06-15T15:16:46","slug":"mindbody-exec-were-going-to-see-who-wants-to-run-along-with-us","status":"publish","type":"post","link":"http:\/\/infinicept.com\/payment-facilitator\/archive\/mindbody-exec-were-going-to-see-who-wants-to-run-along-with-us\/","title":{"rendered":"MINDBODY Exec: \u201cWe\u2019re Going to See Who Wants to Run Along with Us\u201d"},"content":{"rendered":"<p><strong>For Dan Chandre, a vertical software provider has one primary goal: providing an experience for merchant customers. In many cases, payments are a fundamental component of that experience. Chandre is vice president of strategic development for MINDBODY, which caters to boutique health, fitness and beauty businesses.<\/strong><\/p>\n<p><strong>During his keynote address at PF WORLD 2018, Chandre told the audience that the \u201ctrue message\u201d behind vertical software is also a critical factor determining whether the platform was successful.<\/strong><\/p>\n<p>\u201cThe goal of a vertical software platform should be to provide the merchant \u2013 the business owner \u2013 the opportunity to do what they love,\u201d he said.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/KRd1I7xwxhc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Chandre said that MINDBODY arose out of a belief that small merchants in highly verticalized businesses need specific solutions that serve their unique needs. The founders viewed the boutique fitness industry as underserved at that time.<\/p>\n<p>Taking care of the merchants\u2019 overall business needs enables MINDBODY to drive revenue from both software revenue and payments processing, he said.<\/p>\n<p>The company has found that controlling the entire experience from consumer to merchant involves controlling the payments as well.<\/p>\n<p>\u201cWhen we\u2019re dealing with small business, when we\u2019re dealing with merchants in this space, they want one technology partner,\u201d not multiple technology partners or tech partners alongside payments partners, Chandre said.<\/p>\n<p>Speaking to the payments providers in the audience, Chandre said, \u201cYou\u2019re not the experience provider for the merchant; that\u2019s our job.\u201d<\/p>\n<p>Chandre said that the company\u2019s goal is not to adhere to any particular model within the traditional payments framework.<\/p>\n<p>Instead, he said that he believes the relationship between ISVs and payments providers is changing, allowing it to focus on enabling the merchant experience \u2013 including payments \u2013 and working with partners who can help it do that.<\/p>\n<p>\u201cWe believe that we drive a lot of the value to the merchant, and we believe there are a lot of partners \u2026 that understand that. So, we want to put out there what we want to do as a business, and we\u2019re going to see who wants to run along with us,\u201d he said.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Peq4ZlNoH30\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>Watch for additional insights from around the payment facilitator ecosystem as we continue to share video from PF WORLD 2018 in future weeks.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During his keynote address at PF WORLD 2018, Chandre told the audience that the \u201ctrue message\u201d behind vertical software is also a critical factor determining whether the platform was successful.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[1015],"tags":[435,436,533,687,804,945],"class_list":["post-4306","post","type-post","status-publish","format-standard","hentry","category-archive","tag-isv","tag-isv-strategy","tag-mindbody","tag-pfworld2018","tag-small-business","tag-vertical-software-platform"],"acf":[],"_links":{"self":[{"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/posts\/4306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/comments?post=4306"}],"version-history":[{"count":1,"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/posts\/4306\/revisions"}],"predecessor-version":[{"id":6815,"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/posts\/4306\/revisions\/6815"}],"wp:attachment":[{"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/media?parent=4306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/categories?post=4306"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/infinicept.com\/payment-facilitator\/wp-json\/wp\/v2\/tags?post=4306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}