ETA Names New CEO, Software Industry Association Executive Jodie Kelley

The Electronic Transactions Association (ETA), a global trade association for the payments technology industry, has named a new CEO. Jodie L. Kelley will assume the role in September.

Kelley is currently senior vice president and general counsel for BSA, a trade organization for the software industry, where she manages programs, oversees the group’s revenue-generating activities and acts as a spokesperson for both BSA and the industry it represents.

Before joining BSA, Kelley served as vice president and deputy general counsel for Fannie Mae and a partner at Jenner & Block in Washington, D.C.

“As the payments technology industry grows in both size and importance, ETA must grow along with it. With the help of the board, I look forward to evolving the association at this pivotal time. I am committed to further expanding ETA’s already significant advocacy efforts, increasing our member-education programs and providing more networking opportunities,” Kelley said in the announcement.

“The payments technology industry is dynamic and expanding, and ETA has a vital role to play during this period of growth and innovation. Jodie is the right person to guide ETA to significant growth that provides enhanced value and a unified voice for our industry,” Kevin Jones, president and chairman of ETA and CEO of Celero Commerce, said.

Amy Zirkle, who has served the organization as interim CEO since February, will remain with the organization, ETA said. She has been a visible presence in the industry on behalf of ETA, representing the association on the PCI Security Standards Council Board of Advisors as well as other industry forms and organizations.

“During her tenure as interim CEO, Amy has made an outsized impact as an industry leader and we’ve enjoyed every minute we’ve worked with her,” Todd Ablowitz, ETA member and CEO of Infinicept, said.

ETA’s search for a new CEO began in January when Jason Oxman left the post, which he had held for seven years, to take over a new role as president and CEO of the Information Technology Industry Council (ITI).

ETA has been active in advancing the interests of payment facilitators within the payments industry. In 2016, it published its Payment Facilitator Guidelines, which offer guidance and best practices for new entrants into the PF market. Consultants Rich Consulting and Double Diamond Group oversaw the ETA working groups’ creation of those guidelines.

In 2017, ETA introduced a new Payment Facilitator Committee to address challenges and issues having to do with compliance, business and technology in the PF space. And in 2018, it launched a Self-Regulation Program to acknowledge industry players, including PFs, who are developing and following appropriate risk management policies.