Alipay To Begin Conquest Of Munich And Beyond

In two weeks, Chinese tourists landing at Munich Airport will be able to use coupons sent to them through their mobile devices by retailers in the terminals. They will get a notification, directions to the retailer with the coupon, then once they bring the item to the POS, have a bar code scanned without worrying over currency conversion.

Alipay, a mobile payment app run by Alibaba partner Ant Financial, will be accepted in all POS terminals run by German processor Wirecard, which struck a deal with the company that operates 69 shops inside the airport. Markus Eichinger, head of mobile services at Wirecard, which is acting as both acquiring bank and processor for Alipay, gave an interview to just after coming from the partnership’s final testing session.

Read More

Alibaba-Backed Paytm Gets Into Movie Theater Tickets—But They Have Bigger Things In Mind

India payments powerhouse—and Alibaba-financed—Paytm has cut a deal with India’s largest multiplex movie theater chain (PVR) to sell movie tickets in mobile and online. Why make the move now, with physical movie theaters a quickly dying industry? Those tickets will unleash a lot more one night at the cinema.

Why make a movie theater play now, when even the most aggressive movie industry defenders concede that the shared physical viewing of films will surrender to the better pricing and much stronger convenience of watching films at home or via mobile devices? It’s a smart move. Once shoppers have completed the digital movie transition, mobile payment options will surround them, assuming they haven’t already paid Amazon or Netflix directly. But by tying in physical movie payments with Paytm, they are making the mobile connection in a physical context. When those consumers make the inevitable move to a more digital experience, the account and the mindset will already be established. Better yet, Paytm will know the entertainment habits/choices made by those consumers, allowing for very effective marketing moves later.

Read More