A Powerful Partnership: Waud Capital Invests in Anovia Payments

Waud Capital Partners, a leading middle-market private equity firm, has announced their strategic partnership with Anovia Payments – an industry innovator in payment acceptance for small and medium-sized customers. 

Anovia will join the Sphere Payments platform – developed by Waud Capital in partnership with Andrew Rueff, Executive Chairman of Sphere Payments – to offer customers security software capabilities and end-to-end payment solutions.

“One thing we’re really excited about is the ability to bring additional secure payment products to the small to mid-size (or SMB) business space,” says Kevin Jones, President and CEO of Anovia Payments. “With this partnership, we’ll be able to combine Anovia’s Trio Technology, which enables simplified onboarding and integration, with best-in-class encryption and tokenization products that will bring simple and secure payments solutions into the small to mid-size (or SMB) business space.”

The Waud Capital partnership will enable Anovia to continue to drive innovative solutions such as the finalization of the Anovia Developers Platform – the company’s solution to some of the most common payment facilitator friction points when it comes to payments: pain of integration and the difficulty of customization. Set to launch on January 1, 2018, Jones explains that the new platform will “simplify integration functionality and allow for customization in both development flows and reporting processes.”

According to a recent press release, Rueff sees this partnership as the next step in “achieving our vision in becoming a leader in the payments technology ecosystem. Kevin Jones and his team are tremendous operators and are well-respected in the payments industry. We are now capable of offering clients a comprehensive end-to-end integrated payments solution with industry-leading security and compliance capabilities.”

The same press release quotes Matt Clary, Partner at Waud Capital, as saying “The partnership with Anovia represents a meaningful step in fulfilling our vision to build an industry-leading payments technology provider, capitalizing on the increasing demand for secure, compliant payments acceptance that is tightly integrated with business software.”