Posts Tagged ‘Apple Pay’
Why The ChasePay/Starbucks Deal Makes A Difference
When Chase revealed on Tuesday (Feb. 23) that it had cut a deal with Starbucks to incorporate ChasePay into the SBUX mobile app this year, it signaled that ChasePay needs to be taken seriously. More precisely, it means that the mocha-merchant mobile-powerbroker takes ChasePay seriously, which is perhaps the best endorsement it could get.
ChasePay’s previous big deal was with MCX, which, to be fair, isn’t exactly the endorsement you want in mobile payments to be taken seriously. But for those care about mobile money—and who in this space doesn’t?—nobody disses Starbucks.
Read MoreTo A PF, The World Of Parking Is Doing Anything But Standing Still
Pity the poor standalone parking meter, nestled between communities’ sidewalks and streets. A dozen years ago, five million were scattered across the U.S.. Today, according to the International Parking Institute, no one even bothers to count them any more. New York City is preparing to abandon its 85,000 meters to a PF-fueled mobile system, joining Los Angeles, Boston, Washington, D.C., Atlanta, Indianapolis and Pittsburgh with similar plans.
The movement is hardly surprising. Many of those metal poles could only handle coins and retrofitting them for magstripe—let alone EMV or NFC—is expensive and short-sighted. To get much of the money from those poles requires a municipal employee/contractor to physically move from pole to pole. The system for fining those who disobey the parking rules is equally inefficient. Enter Jon Ziglar, the CEO of PF Parkmobile, whose company is behind many of those municipal parking meter obliteration efforts. His vision is far cleaner. A mobile app pays for the space and can even text a driver when the time is about to run out. But this gets better. Parkmobile is in pilots today with Ford and BMW to integrate the app directly into cars. Marry the efficiency of a mobile app with a smartcar that can park itself and parking takes on a delightfully 21st Century shine.
Read MoreApple Envisions P2P In Every Possible Way
With Apple’s P2P rollout and partnerships getting closer, it’s not surprising that Apple was granted a Patent for the approach last month. But what was not expected was how inclusive and extensive Cupertino envisions P2P being, with the capability integrated into almost every iPhone function.
“It’s clear that Apple is planning to provide an OS-wide payments integration that provides merchants with marketing benefits such as the ability to promote certain deals directly into the OS, such as geo-location based promotions into Maps, or via e-mails or instant messages, all with the ability to compete purchase/pre-order with one click based on Apple Pay enrollment and identity information stored on the device,” said Rick Oglesby, a senior analyst with payments consulting firm Double Diamond Group, Oglesby argues that this is the logical next move for Apple, as Apple Pay moves into its second-year year with growing market maturity and acceptance.
Read MoreWalmart Pay: For The Retailer Who’s Given Up Trying To Get His Way
When Walmart last week introduced Walmart Pay, it was shown to be a simple app that would accept “any major payment type” but it would only work at Walmart. In short, it was the last thing that interchange-fee-hating Walmart wanted to do, especially in the mobile world. MCX’s original vision, a merchant utopia where transactions were done in the non-interchange grab-the-money-directly-from-the-shopper’s-bank-account universe and one app was used at thousands of different merchant stores, was Walmart’s dream.
Mike Cook is the Walmart Senior VP/Assistant Treasurer who initiated the idea of MCX and pushed it so aggressively that many involved—and especially those who chose to not be involved—said the name virtually stood for Mike Cook Exchange. When Walmart Pay was announced, it was Cook whose name was on a statement issued to the media. Said Cook: “We remain committed to MCX, and recently launched acceptance of CurrentC in all of our locations in the Columbus market. We view Walmart Pay and CurrentC as complementary mobile payments solutions, and expect the two to build off each other’s success.” Walmart expects “the two to build off each other’s success”? If Walmart had even the slightest confidence that MCX and CurrentC were going to enjoy even a modicum of success, Walmart Pay wouldn’t have been rolled out. It’s true they will support both—there’s not a lot of reason to not do so—but Walmart Pay is everything Walmart didn’t want to do.
Read MoreDeloitte: Ignorance Isn’t Bliss. It’s Killing Mobile Payments
On Wednesday (Dec. 9), Deloitte released a major mobile report and concluded that mobile payments is suffering from a payments industry self-inflicted wound: an almost criminal lack of shopper and store associate education about mobile payments.
This is one of those good news/bad news situations. The good news is if the payments industry leaders act smart, this problem can not only be solved, but reversed. Consumer and store employee education will sharply boost mobile payments usage—and that will on top of a continual influx of new mobile shoppers as more people upgrade to NFC-friendly smartphones. The bad news is—when was the last time you saw a lot of payments industry leaders acting smart?
Read MoreGlobal Wrap: In Australia, MC Exec Lashes Out At Apple/Amex Deal
This week’s global payments report has investments from Mexico, India and the U.K., an Australian cyber currency IPO delayed for the fifth time, a Canadian Amex small merchant initiative and a MasterCard exec lashing out at the Apple/Amex deal in Australia.
There’s more fallout from Apple’s decision to launch in Australia (and Canada, for that matter) only with American Express cards. This time, it’s from a MasterCard exec crying foul, arguing that regulators take a more lax regulatory position with Amex than with other card brands.
Eddie Grobler, division president of MasterCard Australasia, said “Apple Pay launching in Australia with Amex proprietary cards was a symptom of its ability to charge merchants much higher fees than Visa or MasterCard and therefore having much fatter margins to share with Apple, which has been demanding a cut of the fees paid to banks before allowing them onto Apple Pay.”
Use Apple Pay, Get Free Rides On The London Underground
The only viable long-term way to get shoppers to change their preferred payments method is to give them a reason to do so. Whether that’s a discount for using NFC rather than plastic or greenbacks, coupons/discounts that are only available using a specific payment method or some other perk, consumers need to get something concrete. This is the bulk of the message that MCX is screaming. Someone at Apple is paying attention.
With its U.K. rollout, MasterCard announced free Apple Pay travel days until the end of the year, but only on Mondays. Technically, the fares aren’t free but riders will have those fares reimbursed. “Customers can travel on Tube, buses, tram, DLR, London Overground and most National Rail services in London,” said a MasterCard statement. “From a standing start to today, over 220 million journeys have been made using contactless bank cards and devices with over one million contactless journeys made every day. Currently, contactless journeys made across all modes make up nearly 25 percent of pay as you go journeys.” More to the point, though, those contactless payments have generated non-travel contactless payments.
Read MoreMasterCard Thinks It Can Standardize Mobile Loyalty. And It Might Be Right
For mobile payments to move into the massive adoption phase, some version of loyalty/couponing will be essential. Otherwise, once the novelty wears off, there are simply no sustainable reasons for shoppers to stick with mobile. But with every mobile player preparing to somehow push loyalty, the chance of having conflicting incompatible technology is all-but-certain. Can MasterCard change that?
On Tuesday (Nov. 17), the number two card brand introduced a loyalty middleware specification that it hopes will be adopted widely enough to give mobile loyalty a chance to grow seamlessly. Given that few if any mobile payment schemes will be offered without support for at least one issuer’s MasterCard, the card brand seems a sufficiently politically neutral player to sidestep the usual vendor resistance. In MasterCard’s statement, the brand said it’s proposed specification “enables mobile applications to offer a seamless connection between payment, promotions and loyalty redemption. It enables consumers to select their loyalty card, the coupons/promotions they want to redeem, and make a payment in a single or double tap at a contactless terminal.”
Read MoreSamsung Pay’s Encryption Perception Problem
It seems a funny thing has happened on the way to using Samsung Pay for some users, as the emerging mobile payments platform isn’t compatible with a phone’s encryption protocol. Simply stated: if the phone is switched into encrypted mode (as many who use their phones for work are required to do), users can’t add cards to their Samsung Pay wallet.
This isn’t going over well. Although it’s not yet clear if this encryption conniption is a glitch or intentional, either way it is sending a positively terrible message to users about Samsung Pay and security. Not requiring a user to activate phone encryption is one thing, but refusing new payment credentials if it’s already been activated is very different.
Read MoreWhy Did Most Merchants Miss The EMV Deadline? Many Reasons, But Complexity Is The Top
With the liability shift and October already here, where are all the EMV-compliant merchants? Many are still waiting for software updates. And why is that, given how many years everyone has known about the October 2015 cutover? Seems that the U.S. payments processing space is a lot more complicated than even the payment itself realized, according to Randy Vanderhoof, who, as executive director of the Smart Card Alliance, is the industry’s chief EMV cheerleader.
Vanderhoof concedes that most U.S. merchants—60-65 percent, he said—are not EMV compliant today and he blames that on several factors, but payments complexity—and good old-fashioned procrastination—are at the top of his list. “The U.S. market is the most complex payments processing market in the world because we have multiple parties involved in managing the retail POS systems and multiple parties engaged in the processing and acquiring of payment transactions,” Vanderhoof said. “In other countries, other markets, the major banks who were then issuers were also the acquirers so they owned the terminals in those merchant locations. They invested in the cards and the terminals and their own banking acquiring network. In the U.S., financial institutions are separated from the merchants and acquirers. This means that there needs to be independent investments and alignments.”
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