Visa Adds New Level 4 PCI Requirement, As The PF Attractiveness Gets A Lot Stronger

In a late holiday gift for PFs everywhere, Visa has upped the requirements for PCI Level 4 (small businesses) merchants. Specifically, as the end of January 2017, those small merchants “must use only Payment Card Industry (PCI)-certified Qualified Integrators and Reseller (QIR) professionals for point-of-sale (POS) application and terminal installation and integration.”

Although few would argue that using trained and approved vendors to do any POS work is not a good idea, merchants are already feeling that the burdens of getting and staying PCI compliant are too high. Given a PF’s willingness to take on all of the PCI aggravation, that offer just got more attractive to Level 4s.

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Patent Wrap: Why Limit POS Communications To Payments?, Wonders MasterCard

This week’s wrapup of the latest in payments patent applications and patents issued.

MasterCard: Why Limit POS Communications To Payments? In a U.S. Patent application filed by MasterCard on Jan. 14, the card brand envisioned using POS data connections as a more flexible communication system, with messages going “to an entity that is neither a payment account issuer nor the transaction acquirer.”

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MasterCard’s Payments-Integrated Fridge Leaves Futurists Cold

When MasterCard used the Consumer Electronic Show on Tuesday (Jan. 5) to unveil its Groceries By MasterCard program, it was an all-too-common payments trend: the introduction of an interesting product with long-term potential, but with the initial version being so limited as to be almost pointless.

The idea behind the Groceries introduction is compelling. The concept is that the card brand would integrate payments deep within Samsung’s new Family Hub refrigerator, a first-class example of the Internet Of Things becoming reality. That is until you start asking questions.

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Global Wrap: In Australia, MC Exec Lashes Out At Apple/Amex Deal

This week’s global payments report has investments from Mexico, India and the U.K., an Australian cyber currency IPO delayed for the fifth time, a Canadian Amex small merchant initiative and a MasterCard exec lashing out at the Apple/Amex deal in Australia.

There’s more fallout from Apple’s decision to launch in Australia (and Canada, for that matter) only with American Express cards. This time, it’s from a MasterCard exec crying foul, arguing that regulators take a more lax regulatory position with Amex than with other card brands.
Eddie Grobler, division president of MasterCard Australasia, said “Apple Pay launching in Australia with Amex proprietary cards was a symptom of its ability to charge merchants much higher fees than Visa or MasterCard and therefore having much fatter margins to share with Apple, which has been demanding a cut of the fees paid to banks before allowing them onto Apple Pay.”

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RentMoola Deal Signals Major Upheaval In The Rental World

In the world of payment facilitators, it’s hard to envision a segment more in need of payments updates than apartment rentals—one of the last nature preserves for the American Check. A deal announced on Tuesday (Dec. 1) between RentMoola and MasterCard is a very optimistic sign.

The deal itself is simple, but the potential implications are anything but. The deal positions MasterCard as RentMoola’s preferred payment brand in the U.S. and Canada, which that tenants and condo owners get an unspecified preferred rate “as well as (again, unspecified) rewards with exclusive offers.” This arrangement will include MasterPass “in early 2016,” which presumably means any time before July. Replacing checks with payment cards is a step in the right direction, but where rental payments can really shake things up is when the process bypasses the landlord.

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Use Apple Pay, Get Free Rides On The London Underground

The only viable long-term way to get shoppers to change their preferred payments method is to give them a reason to do so. Whether that’s a discount for using NFC rather than plastic or greenbacks, coupons/discounts that are only available using a specific payment method or some other perk, consumers need to get something concrete. This is the bulk of the message that MCX is screaming. Someone at Apple is paying attention.

With its U.K. rollout, MasterCard announced free Apple Pay travel days until the end of the year, but only on Mondays. Technically, the fares aren’t free but riders will have those fares reimbursed. “Customers can travel on Tube, buses, tram, DLR, London Overground and most National Rail services in London,” said a MasterCard statement. “From a standing start to today, over 220 million journeys have been made using contactless bank cards and devices with over one million contactless journeys made every day. Currently, contactless journeys made across all modes make up nearly 25 percent of pay as you go journeys.” More to the point, though, those contactless payments have generated non-travel contactless payments.

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Court Of Appeals Speaks Up For The Payments Industry

When the Seventh U.S. Circuit Court of Appeals on Monday (Nov. 30) slapped down the Cook County sheriff for trying to cut off payments on behalf of Backpage.com, the appellate court in effect set new rules for payment processors and card brands. The panel didn’t voice an objection to Visa and MasterCard opting to cut off Backpage, but merely to a law enforcement agent trying to persuade—bully?—those businesses.

In short, the panel stood up for the payments industry and ordered that Sherriff Thomas J. Dart not “coerce or threaten credit card companies, processors, financial institutions, or other third parties with sanctions intended to ban credit card or other financial services from being provided to Backpage.com.”

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WeChat Cuts Global Money Transfer Deal With Western Union

In a deal that could make Tencent-owned social media platform WeChat into a serious payments player, WeChat announced Tuesday (Nov. 17) a deal with Western Union that allows WeChat’s U.S. users to send money cross-border to 200 countries and territories, all while riding Western Union’s rails.

With conflicting laws, industry regulations and security concerns, simplified global money transfers has been a top PF priority. “Consumers are able to fund the money transfer utilizing a debit card, credit card or bank account and easily direct the funds to a Western Union retail agent location around the world, and to a mobile wallet or bank account where available,” said a joint statement from WeChat and Western Union. “WeChat together with its sister product Weixin in China had over 650 million of monthly active user accounts at end of September 2015.”

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MasterCard Thinks It Can Standardize Mobile Loyalty. And It Might Be Right

For mobile payments to move into the massive adoption phase, some version of loyalty/couponing will be essential. Otherwise, once the novelty wears off, there are simply no sustainable reasons for shoppers to stick with mobile. But with every mobile player preparing to somehow push loyalty, the chance of having conflicting incompatible technology is all-but-certain. Can MasterCard change that?

On Tuesday (Nov. 17), the number two card brand introduced a loyalty middleware specification that it hopes will be adopted widely enough to give mobile loyalty a chance to grow seamlessly. Given that few if any mobile payment schemes will be offered without support for at least one issuer’s MasterCard, the card brand seems a sufficiently politically neutral player to sidestep the usual vendor resistance. In MasterCard’s statement, the brand said it’s proposed specification “enables mobile applications to offer a seamless connection between payment, promotions and loyalty redemption. It enables consumers to select their loyalty card, the coupons/promotions they want to redeem, and make a payment in a single or double tap at a contactless terminal.”

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