Do You Need to Be a Payment Facilitator, or Are You a PF Wannabe?

If your company is exploring becoming a PF, it is important to understand the relevant drivers behind becoming a PF as well as the impact your decisions have on the operations of your business.

Registering as a PF is not a panacea for making payments easier, and in fact, can be a drain on the resources within your organization.

You already know you want something more than a traditional merchant processing referral relationship. Identifying what you are trying to accomplish with a PF model while analyzing the various options to meet those needs, rather than focusing on simply becoming a PF, is a valuable exercise.

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Visa’s New SMB Rules Add PF Complexities

When Visa recently added more rules on its smallest merchants—PCI Level 4s—it created a sales opportunity for payment facilitators by giving SMBs an even stronger reason to outsource its payments activities. At the same time, it added more complexity to PCI management for those PFs.

Mike Cottrell, head of global sales and marketing at ProPay, tried to put the new rules into perspective for payment facilitators in this week’s PaymentFacilitator.com podcast.

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