Tag: Mobile wallet

Grab Aims for All-in-one App Status

The Singapore-based company that originated as a way for locals to add ease and efficiency to their daily commute has long since branched out into other services. And with the recent addition of GrabFood, Grab looks to be the all-in-one app for Southeast Asia.

Is $75 Billion In 2016 Mobile In-Store Payments Realistic?

At least one research firm thinks in-store mobile payments, mobile wallets usage, is set to explode in the U.S., despite accounts of slow uptake by consumers and crawling installation of NFC terminals by retailers.

The Business Insider Intelligence’s 2016 Mobile Payments Report predicts volume of in-store mobile payments will hit $75 billion this year and $503 billion by 2020. The authors say despite the hurdles of consumer habit and spotty availability, wallets’ benefits to both retailers and shoppers, such as security, speedier checkout process and app integration will boost usage quickly and heavily.

Just What The Payments Industry Needs: The Mike Tyson Digital Wallet

When Bitcoin Direct on Monday (Jan. 4) unveiled the Mike Tyson Digital Wallet, it was asking for trouble. You know it’s a bad sign when your marketing move is so awful that Time Magazine can’t resist making fun of it.

The point of a celebrity endorsement is that the celebrity’s brand has some positive attributes—bravery, intelligence, beauty, talent—that a company wants attributed to its brand. What exactly was the positive association Bitcoin Direct had in mind? How would this make consumers more comfortable using Bitcoin? In the world of payments marketing, this is arguably the most “what were these people smoking?” move since Softcard—known then as ISIS (which itself was an interesting bit of name association)—hired a sleight-of-hand artist to demonstrate its mobile wallet at the South by Southwest conference in Austin back in 2012.