Tag: Starbucks

Why The ChasePay/Starbucks Deal Makes A Difference

When Chase revealed on Tuesday (Feb. 23) that it had cut a deal with Starbucks to incorporate ChasePay into the SBUX mobile app this year, it signaled that ChasePay needs to be taken seriously. More precisely, it means that the mocha-merchant mobile-powerbroker takes ChasePay seriously, which is perhaps the best endorsement it could get.

ChasePay’s previous big deal was with MCX, which, to be fair, isn’t exactly the endorsement you want in mobile payments to be taken seriously. But for those care about mobile money—and who in this space doesn’t?—nobody disses Starbucks.

Can Starbucks Pull A Payments Pied Piper With Musical Mobile Money?

Starbucks is working with Spotify on a music deal, one where Starbucks customers will be able to easily download songs from the Starbucks playlist. Here’s the hook: It’s a backdoor route to more mobile payments.

Before you dismiss this as too bizarre to have any payments impact, music has had some surprising influences on retail purchases. To be precise, it’s not the music itself as much as allowing the shopper to be in control of the music.